Guns N’ Roses recently unveiled the music video for their latest single, “The General.” The cinematic clip marks the band’s first AI-generated animated music video.
The video intercuts 20 live vignettes with an A.I.-animated psychedelic visual trip.
Between the concert footage, the video dives into the subconscious of a young boy who stares down the monsters of dark childhood memories, blurring worlds in the process. The result is unlike anything the band has done before and continues a longstanding historic tradition of bold visuals from Guns N’ Roses.
To bring this vision to life, Guns N’ Roses collaborated with Dan Potter, the creative Director of London-based creative studio Creative Works. This was a collaboration between real designers and artificial designers, and the inspiration came from within the band.
Released in December, “The General” marked the rock band’s second track of 2023 following “Perhaps.”
Guns N’ Roses debuted the guitar-led song live during their two-night stand at Los Angeles’ Hollywood Bowl.
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